8 Tips to Help You Be ‘Social’ Without The ‘Media’
Note to marketers: Shut up, and listen. Actually listen to what your customers are saying. Just because you have a …
Tag Archives: Consumer
The Truth About Social Media
Are you tired of companies establishing bullshit social media policies and guidelines? Are you tired of companies ignoring or deleting …
10 Reasons Why You Need A Personal Marketing Plan
If you don’t know what you want or where you want to go, it doesn’t matter – you won’t end …
The Ultimate Personal Brand…
*Before reading: I use a couple f-bombs in this post. It is not the focus of the post, it’s just …
The 3 Stage Theory of Branding
So I’ve been doing a lot of research and thinking on branding lately. I wrote a couple posts about it, …
Branding is not About You, It’s About the Consumer…
What is a brand, really? Companies spend so much time coming up with the right colours and logos, but to …
The Most Important Aspect of Branding!
When people talk about branding, they mention stuff about know who you are, be authentic, tell a story, and show …
What the UFC Can Teach You About Personal Branding
A couple weeks ago, I went to the John Molson Sports Marketing Conference at Concordia University, where I had the …
The Philanthropic Brand
My girlfriend recently bought TOMS shoes, and with it came a certificate saying that the company would donate a pair …
3 Aspects All Great Brands Have In Common
I was thinking about what makes the largest brands so great. And I came to a conclusion that the best …
