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If you don’t know what you want or where you want to go, it doesn’t matter – you won’t end up anywhere.

This post will be particularly helpful for independent consultants, or for people that are currently seeking employment. In this post, I will list 10 reasons why it is important to create a personal marketing plan. In my next post, I’ll show which important aspects of the marketing plans you should concentrate on.

A lot of job seekers and independent consultants practice personal branding online. It’s a trend that has been going on for a while, and it will probably not stop anytime soon. But like any other brand, your personal brand needs a strategy and a lot of planning before you can make it work. What’s the point of personal branding if you don’t know why you’re doing it? What’s the point of marketing yourself if you don’t know about your customers, competitors, or the industry? To what extent is all of your hard work paying off?

So here are 10 reasons why you should write a marketing plan for yourself:

  1. Formal planning (writing it down on paper) can lead to business success.
  2. By writing down your goals, you can map out ways to achieve them.
  3. A marketing plan can be used as a communication document for when you meet potential clients/ employers.
  4. Formal planning will force you to think about what resources you’ll need to achieve your goals. It will also force you to set up a timing schedule to achieve these goals, which can make you more efficient/ productive.
  5. Formal planning allows you to monitor changes. You can easily track your progress against your goals, and review your plan/ actions as necessary.
  6. Marketing planning will force you to research trends and opportunities that are currently going on in the industry you are working/ want to work in.
  7. Marketing planning will force you to research who your competitors are, what are they currently doing that is great, and where are they lacking. This can uncover some opportunities for you.
  8. Marketing planning will force you to research who your customers really are. You’ll need to figure out who they are, and what they really want. This can help you improve your offer.
  9. A formal plan will force you to think about your strengths and weaknesses. By doing formal planning, you’ll know exactly which strengths to exploit, and what you need to improve on.
  10. A formal plan will force you to think about what you are offering (brand positioning). What is it really that you do, or would like to do that the customer/ employer will like?

Hopefully this motivates you to write a marketing plan. If it doesn’t, I hope it at least made you think about some of the aspects of the marketing plan that you often forget (like industry trends, your competitors, etc.). If you absolutely can’t wait until my next post to hear about what is included in the marketing plan, you should check this resource out, it’s really helpful!

So, did this post motivate you to write a marketing plan? What other reasons do you think I could add in this list? Please leave any questions or comments in the box bellow. And don’t forget to share this with your colleagues!

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